So, you’ve completed your Philocaly education, now it’s time to welcome a stream of eager extension clients to your salon (woohoo)!
We've gathered up a bunch of marketing tips to help you level up your extension game and really make the most of your newfound skills.
Keep reading to check out our tried-and-true strategies that can help guide you toward building a successful extension business.
Offer an Introductory Promo
While the value of your skills is undeniable, an introductory promo can be a strategic tool to kickstart your extension clientele!
Consider offering a limited-time special rate to entice potential clients to experience your newly acquired skill-set. This not only helps you gain momentum but also provides you with invaluable practice that boosts your confidence and builds trust with your clients.
Capture the Magic and Invest in Photography
Transformation pictures are everything!
Allocate time during your appointments for photography, as stunning before-and-after shots can speak volumes about the transformations you create.
Remember, natural, indirect lighting works wonders, and tools like the SplitPic app can help you present your work in the most impactful way. Choose a background that complements the beauty of the extensions and the overall look.
Leverage Promotional Materials
Philocaly Hair provides you with a range of promotional materials designed to spark conversations about extensions.
Display your Philocaly certificate with pride, use mirror decals to catch your clients' attention, and set up table talkers to introduce the concept of extensions.
Additionally, don't hesitate to repost Philocaly's content on your Instagram – just be sure to give proper credit and tags when showcasing results or other stylists' work!
Walk the Talk and Wear Extensions Yourself
Lead by example! By wearing extensions yourself, you showcase your belief in the power of the product. Clients often look to their hairstylists for inspiration and advice, and your personal experience can be a compelling testimony.
Embrace the extensions that you offer and become a living testament to their transformative capabilities!
Implement a Referral Program
Birds of a feather stick together, and your extension clients likely have friends and family who share their interests!
Launching a referral program can be an effective way to tap into this network! Incentivize your current clients to refer potential extension clients your way by offering rewards or discounts for successful referrals.
Collaboration with Influencers
Extend your promotion beyond your immediate network by collaborating with local influencers.
Influencers hold sway over their followers' decisions, and partnering with them can introduce your extension services to a broader audience.
Seek influencers who align with your brand and values for an authentic partnership!
Have Genuine Conversations
Remember, you're not a pushy salesperson – you're a trusted professional!
If you genuinely believe that extensions could benefit a client, don't hesitate to start a conversation about it.
Your authenticity and concern for your clients' needs will be appreciated and can lead to impactful discussions about their hair goals.
List Your New Service Everywhere
Spread the word about your new extension offerings across all platforms where your clients are looking.
Update your social media profiles to highlight that you now offer weft and/or tape-in extensions. Incorporate this information into your bios, descriptions, hashtags, and even on your website and price lists.
Visibility is key to attracting potential extension clients!
Deliver Exceptional Customer Satisfaction
Above all, prioritize customer satisfaction. A happy client is your best ambassador! Provide a seamless experience from the initial consultation to the follow-up appointments. Ensuring your clients are not only thrilled with their new extensions but also feel valued as individuals is a recipe for positive word-of-mouth marketing.
As you take these marketing tips and weave them into your extension journey, remember that Philocaly Hair is here to support you every step of the way.
Our commitment to your success extends beyond the education phase. So go ahead, apply these strategies, and watch your extension clientele flourish. Your passion and expertise, combined with the Philocaly touch, are the recipe for a hairstyling venture that shines!
If you’re a stylist interested in joining a Philocaly course, click here! These courses are designed to provide you with advanced techniques, insider insights, and a deeper understanding of the world of extensions.
Whether you're aiming to refine your current expertise or explore new avenues, these courses are a fantastic opportunity to expand your knowledge and stay at the forefront of the industry! Let’s get started today!